The Covéa Group unveils its new brand identity

We're moving forward in a world that is constantly changing with new types of risks emerging daily.

Our Collective challenges are numerous, raising questions for each of us about the future that lies ahead and lead us all to evolve in our ways of working.

As a leading mutual insurance group facing these many challenges, we work each day so that everyone can move into the future with confidence.

Our collective strength amplifies our protective capabilities, lending even greater impact to mutual insurance.

An impact that is secure, inclusive, and tangible.

From insurance to reinsurance, we are a mutualist group with full control over the entire risk chain.

A group whose Brands and their employees maintain such close relationships with their millions of customers.

A group whose diversification and international development provide a solid financial foundation for protecting everyone over the long term.

Day by day we support societal transitions, striving to protect and promote team spirit but also what matters to every one of us.

And it is this mutual approach marked by deeper expertise and impact, as well as proximity and relevance to people, that enables us to respond precisely to the issues of today and tomorrow.

At Covéa, we act each day to make our mutualist power a protective force for the future.

Combining our strengths, protecting tomorrow.

The new Covéa slogan, “Combining our strengths, protecting tomorrow”, reasserts the Group’s strong identity as a market leader and reflects the shared goal of its brands MAAF, MMA, GMF and PartnerRe to support its customers and members on a daily basis, giving them peace of mind about the future. This reflects Covéa’s role and responsibility in relation to economic and social change, as well as the challenges facing its brands and the aspirations of its employees.

This positioning is also demonstrated by a new graphic identity that makes it stand out even more. The new image – rolled out across all communications tools – uses brand colours and a new feature, the “scroll”. These fluid and elegant graphic forms express the Covéa Group’s personality and presence, its commitment to its policyholders and the protection it offers in all situations. They are a metaphor for the mutualist insurance model, the synergies between the Group’s brands and the sense of togetherness among its employees.

Brandbook
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This new brand identity is accompanied by a corporate film based on the promise: “Using our power as a mutual insurer to protect your future”. The film will showcase the advantages offered by the Group and its characteristics.

At the same time, Covéa’s corporate website has also had an overhaul. The new website is accessible and eco-designed, with the aim of fostering relationships and driving influence, reflecting the Group’s values of utility and proximity.

The Covéa Group worked with agency Carré Noir to devise its graphic identity and Spintank-Ecedi to design the website.